Smarter Targeting, Safer Users: The Promise of Client-Side Targeting

Developer guide for SKStoreReviewController, with examples

The smartest feature flags available, now free for iOS developers.

Learn to request app reviews without resorting to deceptive design, and simultaneously boost your app rating.

You can trust us, but you shouldn't have to.

Tips for targeting app review prompts to increase your App Store rating.

Fast, beautiful, and fun to build. What we learned, and an open source template you can use to bootstrap your own site.

An open source, fast, and free to host SaaS template in SvelteKit.

If "this" then "that" for mobile apps

Literal bike shedding: a new bike rack design for efficent use of space.

New project: using ML to help people with cerebral palsy communicate in real time.

I led the development of the iOS 16 Photos Lockscreen while at Apple. Over a dozen neural network come together to create a seemless experience.

I co-led the iOS 15 Memories revamp, including bringing Apple Music to memories, music suggestion, new memory curations, memories looks (styles), memory mixes, and improved rendering engine.

I spent 8 years founding and building a pretty cool startup called Shoebox. Our photo cloud helped you relive your best moments, everyday. There's no blog post about it sadly, but this WSJ review is pretty cool.

A nice reception for my first app

Software engineers and software designers need to become more like architects

Thoughts on why I wanted to start a startup, the day after quiting Microsoft to start one.